Yurie Lane was created when a friend reminded me that life shouldn’t be taken too seriously, and that the best things happen when you block out the noise and follow what you truly want. The brand is built around three core values: family, friendships, and fun. These are the moments that matter the most and stay with us over time. 

The garments are designed to hold memories, feel familiar, and be worn through life’s journey. 

Yurie represents friendship, home, and belonging, while Lane symbolises the journey we’re all on together.

Our Logo is the Kanji Of Yu Meaning Friend in Japanese.

From a Friend.